Liz O’Neill has been marketing on behalf of exceptional brands for ten years. She loves crafting content that helps solve customers’ problems, while finding ways to speak to core audiences in engaging, human terms. In addition to an Inbound Marketing certification from HubSpot, she holds a master’s degree in creative writing—not to mention a pretty sweet trophy from her twelfth-grade spelling bee. Outside of work she enjoys watching the Patriots embarrass other teams. She spends her free time getting corrected by her seven-year-old, who is brilliant and plainly knows it.