Social Media Scams To Watch Out For 2024

By: Emily Acorace

Meet Emily Acorace, our Director of Marketing at C&S Insurance! With 10 years of professional experience, she’s extremely well-versed in all areas of marketing, advertising, and creative ser…

Social Media Scams to Watch Out for in 2024

Social Media Scams To Watch Out For 2024

Navigating Safely in the Digital Age

In the dynamic world of social media, staying ahead of the curve means not just keeping up with trends but also being aware of the pitfalls. As we venture into 2024, C&S Insurance is committed to keeping you informed about the latest social media scams. Being forewarned is being forearmed. Here’s what to look out for.

Kinds of Scams:

Impersonation Scams – Scammers may create fake profiles imitating real businesses or public figures to extract personal or financial information from users. Be cautious about who you interact with and verify the authenticity of the profiles.

Phishing via Social Media – A common tactic is to send messages or create posts that lure users into clicking malicious links. These can lead to phishing websites aimed at stealing login credentials or personal data. Always be wary of clicking on unexpected links.

Investment and Cryptocurrency Scams – These scams promise high returns on investments, particularly in trendy areas like cryptocurrency. They often use the lure of easy profit to trick people into handing over money. Remember, if an investment opportunity sounds too good to be true, it probably is.

Giveaway and Lottery Scams – These scams promise prizes, giveaways, or exclusive offers in return for personal information or small payments. Legitimate businesses rarely ask for personal information or payment in exchange for prizes.

Job Offer Scams – Fake job listings or recruitment messages can be used to extract personal information or fees from job seekers. Always verify the legitimacy of a job offer or recruiter, especially if they contact you unsolicited.

Scams Targeting Businesses – Business profiles are not immune; scammers might pose as customers or vendors. They may send fake invoices or request sensitive company information. Always verify the identity of individuals and companies before conducting transactions.

How to Stay Protected 

To safeguard yourself and your business against these evolving social media threats, consider the following measures.

Use Strong, Unique Passwords – Create complex passwords that are hard to guess. Use a mix of upper and lower case letters, numbers, and symbols. Avoid using the same password across multiple accounts. If one account is compromised, others could follow.

Enable Two-Factor Authentication (2FA) – Most social media platforms offer 2FA, adding an extra layer of security. This typically involves receiving a code on your phone that you must enter to access your account.

Regularly Update Security Settings – Social media platforms frequently update their security features. Regularly check your settings to ensure you’re utilizing the latest security options.

Educate Your Team – Make sure anyone who has access to your social media accounts is aware of basic security practices. Conduct regular training sessions on recognizing and avoiding phishing attempts and other common scams.

Monitor Account Activity – Regularly review the account for any unusual activity, like unrecognized posts or messages. Set up alerts, if available, to notify you of new logins or changes to the account settings.

Be Wary of Phishing Attempts – Educate your team to recognize phishing attempts, such as emails or messages requesting login details or personal information. Verify the authenticity of any communication that seems to come from the social media platform.

Control Access – Limit access to your social media accounts to only those who need it. When someone leaves the company, ensure their access to your social media accounts is revoked immediately.

Use a Secure Network – Access your social media accounts from secure, trusted networks. Avoid using public Wi-Fi without a VPN.

Regularly Backup Content – Regularly back up the content you post on your social media accounts. This can help you quickly restore your profile in case of an attack.

Use Trusted Third-party Apps – Be cautious about linking third-party apps to your social media accounts. Ensure they are reputable and have good reviews for security.

Create a Response Plan – Have a plan in place for what to do if your account is compromised. This should include steps like resetting passwords, notifying followers, and contacting the social media platform.

At C&S Insurance, we believe in empowering our clients with the knowledge to protect themselves in the digital world. As social media continues to evolve, so do the tactics of scammers. Stay vigilant, stay informed, and remember that we are here to help with any concerns or questions about potential online risks.